Being a dog owner, I was faced with a frustrating daily dilemma - poor structural integrity of dog food bags, leading to wasted kibbles and extra time spent sweeping. Fido was the remedy. A reinforced package designed with daily feeding in mind, and a scoop to further the convenience. I furthered the relevance with an acronym to compliment the ingenuity of the design, For Intelligent Dog Owners. Fido.
Brand Identity Package Design