Arizona Trauma Couseling & Therapy
Brand Identity, Website
Crafted brand identity and accompanying branded collateral
For Arizona Trauma Counseling and Therapy, I crafted a brand inspired by the concept of a ripple effect, symbolizing how trauma impacts one's life and extends to various aspects of existence. The goal was to create a brand that felt approachable, dependable,
and trustworthy.
Key Elements:
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Ripple effect in logo: Central to the branding, representing the profound and far-reaching impact of trauma.
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Approachable Design: Selected calming colors and friendly typography to ensure the brand felt welcoming and supportive.
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Trustworthy Aesthetic: Developed a cohesive and professional visual identity to instill confidence and reliability.
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Comprehensive Collateral: Built out a range of accompanying materials, including business cards, letterheads, and brochures, to establish a consistent brand vibe.
This branding project successfully captured the essence of Arizona Trauma Counseling and Therapy, making the brand not only visually appealing but also deeply resonant with its mission and values.
