At Okland Construction, I led a comprehensive initiative to unify and elevate their brand identity, ensuring it resonated with the high standards of their construction work. As head designer, I spearheaded the "One Okland" campaign, which emphasized the company’s rich history and core values. My responsibilities included providing strategic art direction, establishing consistent brand guidelines, and refining proposal templates to reflect the sophistication of Okland’s projects.

​

Key Contributions:

• "One Okland" Campaign: Spearheaded a unifying campaign that celebrated Okland's legacy while aligning the brand with future growth.

• Brand Guidelines: Developed detailed guidelines to ensure visual and communicative consistency across all platforms.

• Art Direction: Directed the creative vision, ensuring a cohesive and polished brand aesthetic.

• Proposal Templates: Redesigned templates to match the elegance and precision of Okland’s construction work.

• Photography Standards: Standardized photography use to enhance visual consistency and appeal.

​​

This initiative successfully unified Okland's brand, fostering a strong, recognizable identity that honors their historical achievements and positions them for continued success.