To support University of Phoenix students in their academic journey, I developed an omni-channel campaign with the goal of offering continuous support. I created animated visual assets for email, MMS, social media, and Google ads, all driving traffic to a dedicated landing page where students could easily access support services.

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Key Contributions:

• Animated Visual Assets: Designed engaging animations for multiple platforms, ensuring a cohesive look and feel across all channels.

• Multi-Platform Integration: Deployed assets via email, MMS, social media, and Google ads to reach students wherever they are.

• Landing Page: Directed students to a centralized landing page to streamline access to support services.

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The campaign resulted in a significant uptick in students reaching out for support, demonstrating the effectiveness of a well-coordinated, multi-channel approach in encouraging students to continue their academic journey.