The annual report is a critical document for any institution, providing transparency, accountability, and a comprehensive overview of accomplishments and financial health. 

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In this project, I was the lead designer responsible for a 100+ page document, working closely with three copywriters to meet a tight deadline. My primary objective was to transform the report from a static presentation of statistics into an engaging narrative that reflected the diverse experiences of our students.

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Key Contributions:

• Enhanced Visual Appeal: I utilized our illustration system to breathe life into the statistical data, making it more relatable and visually engaging.

• Collaborative Workflow: Worked seamlessly with copywriters to ensure cohesive storytelling and clear, impactful content.

• Adaptability: Managed and overcame setbacks with resilience, maintaining high standards of quality under pressure.

 

This improved version of the annual report successfully combined data with personality, providing a vivid portrayal of the University of Phoenix's achievements and the stories behind the numbers.