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University of Phoenix
Full time Designer II
Specializing in digital, print, and campaign collateral design.
As part of a targeted drip campaign, I designed a direct mail package to provide students with crucial information about available scholarships. The package included a personalized letter, an eye-catching buckslip, and fun, illustrated branded stickers to engage students and drive them to explore further scholarship opportunities.
In an A/B test to determine the effectiveness of traditional mail versus postcards, I developed two versions: a classic mail kit (letter, buckslip, and envelope) and a bright, engaging postcard. The postcard's vibrant design aimed to stand out among other direct mail pieces. The test revealed that the postcard performed better, proving its impact in direct mail campaigns.
Drip Campaign
Savings Explorer
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