The University of Phoenix, with an annual enrollment of over 88,000 students, entrusted me with the creation of a comprehensive Welcome Kit for new students. This direct mail kit is an essential touchpoint, designed to help students feel prepared and supported as they embark on their academic journey.

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Components:

• Welcome Letter: Personalized letter to greet each new student.

• Checklist: A handy checklist to ensure all initial tasks are completed.

• Brochure: A double-sided brochure featuring:

  • Resources: Detailed information on available student resources.

  • Support: Contact details and guidance for academic and technical support.

• Inspirational Magnet: A motivational magnet that directs students to the online portal, my.phoenix.

 

From conception to completion, I oversaw every aspect of this project. I developed the layout for ease of navigation, selected the paper, matched colors using Pantone swatches, and supervised the press check to ensure quality. This initiative aimed to streamline the onboarding process and foster a sense of community among new students.